Brand Background

Glossarél is a beauty brand founded in Indonesia by a former makeup artist. It launched with the explicit mission to fill a void in the beauty industry and include consumers who had long been poorly catered to. The brand currently specializes in high-quality faux mink eyelashes designed specifically for Asian small eyes with monolid or hooded eyelids. The brand’s conception came directly from recognizing a significant market flaw: most lash brands offer long and wide styles that are unsuitable for small or Asian eyes. This oversight not only forces users to cut and compromise the product, but it also causes the lash’sintended style and effect to be lost. Glossarél solves this by offering shorter, lighter, and smaller lashes. Crucially, the brand also maintains an environmental commitment by producing lashes that are cruelty-free and vegan. The brand replaces real mink with innovative, soft alternatives like silk and velvet, delivering a natural, glamorous effect and an instant transformation without sacrificing its ethical principles.

Glossarél is a beauty brand that seeks inclusion and solutions for those minority buyers or those simply excluded from those generic, one-fix-all brands. Beyond lashes, Glossarél is committed to becoming a complete beauty brand that celebrates Asian features by creating innovative, inclusive, and personalized products to enhance natural beauty. Glossarél aims to fill the gaps in the beauty industry by promoting true inclusivity, developing solutions not only for women, but also for men who deserve access to beauty and self-expression.